After four years of its entertaining six second clips, Vine is coming to an end. What started out as a small company of three people quickly became a popular app that millions used, whether it was to create content, or simply watch it.

Vine’s success started in 2012, when it was purchased by Twitter. Jack Dorsey, the co-founder of Twitter, believed it to be the next big thing, so big that a 30 million dollar deal was made on purchasing the tiny start-up.

For a time, Vine was living up to its potential. Its most famous users, like King Bach and Lele Pons, had over 15 million followers. The looping nature of the videos on the app created 6 second videos that could be watched over and over again, getting funnier each time. It was easy to pay attention to something for six seconds, not as long as a YouTube video, and more than just a picture. The GIF-like clip with video was a universal concept that anyone would enjoy. It was hard not to find a video that anyone could relate to, with content featuring comedic skits, timelapses, artists painting, as well as musicians making six second long songs.

Decline in the app’s popularity began when Instagram added videos to its app. This addition to the well established photo sharing platform made it convenient for users to share videos and pictures on one app. In addition to this, executives of Vine began to leave, starting with the co-founder, Dan Hofmann, stepping down. Others followed, and leadership was passed numerous times to people who just couldn’t help the app rise again. Vine stars also started to look at other platforms in hopes of expanding their fame and getting compensated for their work. Many moved to Instagram, which started paying its users to post.

Ever since then, Vine has been an insignificant app, with users whose videos that used to have billions of loops now only have thousands. Many previous Vine stars now make videos on YouTube, Snapchat, and Instagram, and some are even working on movies and similar projects.

Students at Metea shared their thoughts on the downfall of the app and what they’ll remember about it. “It’s too bad that Vine’s time has come, but that it was inevitable. It was ultimately a trend and like all other trends,” senior Nick Messina said. “I liked how it allowed anyone freedom to try doing silly niche skits and see if it caught on.”

“If an app is getting less and less popular there really is no point in keeping it around, so the company should probably just shut it down, so what’s happening to Vine makes sense,” sophomore Yashel Khan said.

If you have any memorable Vines that you’ll miss, don’t worry. You’ll still be able to log on to your profile and view videos that you have posted, as well as ones you have “revined”, and Vine will keep users notified about the steps taken in the next few months to close up the app.